Creativity as a Corporate Asset: Why Forward-Thinking Brands Invest in Art
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A boardroom gains gravitas with Storming, 72” x 48” x 1.5” Acrylic on Canvas, © Deb Chaney Prints available on Saatchi Gallery.
Art as a catalyst for business growth and innovation.
Forward-thinking brands understand that creativity fuels success. Integrating art into corporate spaces isn’t just about aesthetics—it’s a strategic move that drives engagement, brand loyalty, and innovation.
Storming, 72” x 48” x 1.5” Acrylic on Canvas, © Deb Chaney Prints available on Saatchi Gallery.
The Business Case for Art & Innovation
Studies from McKinsey indicate that organizations that embrace creativity outperform competitors in revenue growth and innovation. When businesses integrate art into their workspaces, they foster environments that inspire employees and stimulate fresh ideas. (Source)
Companies like Google and Airbnb use curated art collections to reinforce their brand values, creating unique work environments that enhance employee satisfaction and productivity.
A bedroom is brightened by Snow White, 24” x 30” x 2.5” Acrylic on Canvas, © Deb Chaney Prints available on Saatchi Gallery.
Brand Identity & Emotional Connection - Hilton Hotel Collaboration
Beyond aesthetics, art plays a crucial role in brand storytelling. Companies that invest in custom artwork or collaborate with artists create deep emotional connections with their employees and clients.
A number of years ago, I had the wonderful opportunity to collaborate with Hilton Hotels and a print reproduction company based in Vancouver, BC. During a redesign of the Hilton Hotel in Calgary, Alberta, my painting Snow White was selected to be featured in every guest room, bringing an uplifting and calming presence to the space.
The synergy between Snow White and Hilton’s brand aesthetic was undeniable—the painting’s blue and white tones aligned seamlessly with their clean, simple brand identity. Additionally, blue is known in color theory to represent peace and calm, scientifically proven to have a positive psychological impact.
It was an absolute pleasure to contribute to this brand transformation, bringing layered mixed-media art into a corporate hospitality setting. Snow White was selected for its ability to create a serene, welcoming atmosphere for guests—enhancing their experience from the moment they stepped into their rooms. (View Snow White Prints)
A modern reading space elevated by the Fragments of Life #35, 23” x 30” x 0.4” Acrylic on Paper, Fragments of Life Series © Deb Chaney Prints available on Saatchi Gallery.
The ROI of Corporate Art Investment
Corporate art is more than a visual enhancement—it’s an asset that contributes to employee retention, client perception, and overall workplace morale.
Key benefits of investing in corporate art:
Enhances company culture by fostering an environment of creativity and inclusivity.
Improves client engagement by making corporate spaces feel more inviting and inspiring.
Boosts productivity and well-being by reducing stress and increasing focus in work environments.
Fragments of Life #35, 23” x 30” x 0.4” Acrylic on Paper, Fragments of Life Series © Deb Chaney Prints available on Saatchi Gallery.
Final Thoughts
Art has become a strategic tool for businesses looking to enhance their spaces, drive innovation, and strengthen brand identity. Companies that invest in curated, meaningful artwork set themselves apart and create work environments that inspire both employees and clients.
Interested in exploring how art can elevate your corporate space? Book a consultation to discover the right pieces for your business. Email info@debchaney.com and mention this blog to get started.
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