Creativity as a Corporate Asset: Why Forward-Thinking Brands Invest in Art

A boardroom gains gravitas with Storming, 72” x 48” x 1.5” Acrylic on Canvas, © Deb Chaney Prints available on Saatchi Gallery.

Art as a catalyst for business growth and innovation.

Forward-thinking brands understand that creativity fuels success. Integrating art into corporate spaces isn’t just about aesthetics—it’s a strategic move that drives engagement, brand loyalty, and innovation.

Storming, 72” x 48” x 1.5” Acrylic on Canvas, © Deb Chaney Prints available on Saatchi Gallery.

The Business Case for Art & Innovation

Studies from McKinsey indicate that organizations that embrace creativity outperform competitors in revenue growth and innovation. When businesses integrate art into their workspaces, they foster environments that inspire employees and stimulate fresh ideas. (Source)

Companies like Google and Airbnb use curated art collections to reinforce their brand values, creating unique work environments that enhance employee satisfaction and productivity.

A bedroom is brightened by Snow White, 24” x 30” x 2.5” Acrylic on Canvas, © Deb Chaney Prints available on Saatchi Gallery.

Brand Identity & Emotional Connection -  Hilton Hotel Collaboration

Beyond aesthetics, art plays a crucial role in brand storytelling. Companies that invest in custom artwork or collaborate with artists create deep emotional connections with their employees and clients.

 A number of years ago, I had the wonderful opportunity to collaborate with Hilton Hotels and a print reproduction company based in Vancouver, BC. During a redesign of the Hilton Hotel in Calgary, Alberta, my painting Snow White was selected to be featured in every guest room, bringing an uplifting and calming presence to the space.

The synergy between Snow White and Hilton’s brand aesthetic was undeniable—the painting’s blue and white tones aligned seamlessly with their clean, simple brand identity. Additionally, blue is known in color theory to represent peace and calm, scientifically proven to have a positive psychological impact.

It was an absolute pleasure to contribute to this brand transformation, bringing layered mixed-media art into a corporate hospitality setting. Snow White was selected for its ability to create a serene, welcoming atmosphere for guests—enhancing their experience from the moment they stepped into their rooms. (View Snow White Prints)

A modern reading space elevated by the Fragments of Life #35, 23” x 30” x 0.4” Acrylic on Paper, Fragments of Life Series © Deb Chaney Prints available on Saatchi Gallery.

The ROI of Corporate Art Investment

Corporate art is more than a visual enhancement—it’s an asset that contributes to employee retention, client perception, and overall workplace morale.

Key benefits of investing in corporate art:

• Enhances company culture by fostering an environment of creativity and inclusivity.

• Improves client engagement by making corporate spaces feel more inviting and inspiring.

• Boosts productivity and well-being by reducing stress and increasing focus in work environments.

Fragments of Life #35, 23” x 30” x 0.4” Acrylic on Paper, Fragments of Life Series © Deb Chaney Prints available on Saatchi Gallery.

Final Thoughts

Art has become a strategic tool for businesses looking to enhance their spaces, drive innovation, and strengthen brand identity. Companies that invest in curated, meaningful artwork set themselves apart and create work environments that inspire both employees and clients.

Interested in exploring how art can elevate your corporate space? Book a consultation to discover the right pieces for your business. Email info@debchaney.com and mention this blog to get started.

#CorporateCreativity #WorkplaceInnovation #ArtForGrowth #CreativeStrategy #WellBeingAtWork

The Art of Well-Being: How Visual Harmony Elevates Workspaces

A casual office lobby environment is uplifted by Deb Chaney’s painting New Perspective, 11” x 15” x 0.1”. large scale prints available via SaatchI Online Gallery.

Transform your environment, transform your energy.

Imagine walking into a workspace that makes you feel calm, inspired, and focused. The right artwork has the power to shift energy, enhance well-being, and boost productivity. For forward-thinking companies, investing in meaningful art isn’t just about aesthetics—it’s about creating a workplace that nurtures mindfulness and creativity.

New Perspective, 11” x 15” x 0.1” mixed media on canvas, © Deb Chaney Prints available on Saatchi Gallery.

The Science of Art & Well-Being

Scientific research confirms what many intuitively know—our environments significantly impact our emotions and productivity. Studies from Gallup show that enriched environments, particularly those featuring artwork, can reduce stress levels and improve concentration in the workplace. A well-curated workspace doesn’t just look appealing; it fosters an atmosphere of creativity, efficiency, and well-being. (Source)

Beyond aesthetics, art has been linked to cognitive benefits such as improved problem-solving skills and increased emotional resilience. Organizations that prioritize workplace design and incorporate visual elements often see enhanced employee engagement and satisfaction. Simply put, art isn’t just decor—it’s a tool for transformation.

Jocelyn Dewar in her newly transformed Edward Jones Nanaimo office. Featured artwork: It Is Safe For Me To Play, 48” x 48” x 1.5” mixed media on canvas, Drishti Painting Series © Deb Chaney Prints available on Saatchi Gallery.

Real-World Impact: Transforming an Office with 'New Perspective'

Recently, I had the opportunity to collaborate with Jocelyn Dewar, an Edward Jones financial consultant, who wanted to revamp her office space. She envisioned a welcoming, calming environment where both she and her clients could feel at ease while engaging in important financial discussions.

After carefully considering her needs, we chose my painting, New Perspective. This piece features fluid, layered hues that balance strength and serenity, mirroring the kind of atmosphere she wanted to cultivate. Once installed, the change in her office was immediate. The previously stark, uninspiring space became a haven—clients expressed feeling more relaxed, and Jocelyn herself noticed an increase in her own focus and clarity.

This experience reinforced my belief in the power of art to shift energy in a space. When we surround ourselves with artwork that resonates, we invite creativity, balance, and transformation into our daily lives. (Read more)

Installation of  six Strokes, 9” x 12” x 0.1” mixed media on Paper, © Deb Chaney Prints available on Saatchi Gallery.

Choosing the Right Art for Maximum Impact

Selecting the right artwork for a workspace isn’t just about personal taste; it’s about aligning the energy of the piece with the function and intention of the space. Here are three essential considerations when choosing art for an office environment:

1. Color Psychology: Different colors evoke different emotions. Soft blues and greens promote calm and clarity, while warmer tones like yellows and oranges can boost creativity and enthusiasm.

2. Scale and Placement: Artwork should complement the space without overwhelming it. A large-scale piece can serve as a statement, while smaller works can add subtle texture and depth.

3. Personal Connection: Choosing art that holds personal meaning or aligns with company values creates a more authentic and inviting atmosphere.

By thoughtfully selecting art that resonates with both the individual and the workspace, companies can craft an environment that supports focus, creativity, and overall well-being.

six Strokes, 9” x 12” x 0.1” mixed media on Paper, © Deb Chaney Prints available on Saatchi Gallery.

Final Thoughts

Art has the power to transform not just walls but the way we feel and function within a space. Whether you’re a business owner looking to elevate your office environment or a professional working from home, integrating meaningful art can significantly enhance your daily experience.

The right piece of art can do more than decorate—it can shift energy, elevate focus, and create a sanctuary of inspiration.

Interested in seeing how Deb Chaney’s Art for Well-Being can transform your space? Book your personal consultation for recommendations to transform and elevate your office space today. Email info [at] d e b c h a n e y [dot] com and mention this blog. 

#ArtForWellBeing #MindfulSpaces #CreativeOffices #HealingArt #CorporateWellness

The world's messiest art studio!

In my soon to be released book (I'm in the final editing/proofing stages currently) entitled: The 68 Secrets of an Illuminated Artist - how to stay in your creative flow despite any obstacle, I mention in one of those 68 secrets how we have to learn to trust the mess that is often part of the creative process.

Well, a few weeks back my studio was such a mess it was difficult to walk through it! I thought I'd share the super studio mess with you here!

Painting in process, cutting in

process, figure out demos for lessons, organizing sanding paper rounds.....

Collage box in disaray, stamps all over the floor, vacuum at the ready -

if the floor was at all accesible.

Oh yeah, then Kate came by to borrow some Kroma paint for her class - hence the stepping stool and box of tube paints added to the floor.

Don't ask about the phone books, can't remember.

Stuff out for paintings in process.

(I'm finding it hard to belive I was painting in amoungt the mess!)

Box of hand-stained collage papers ready and taking up some counter space.

Funny thing is also I was reading Jenny Doh's new book called A Creative Pilgrimage and within the books are interview of various artists and their creative process and I remember distinctly one of the artists saying, in her interivew, that cleaning and tidying up her studio mess was an innate part of her creative process and it helped her figure things out with her projects.

I like cleaning up too and sorting through stuff. It's very calming and helps me get clear as I clean up and de-clutter. Interesting I am not alone here...

So, obviously, being a working artist, and at some point breaking point arrived, more like I could no longer walk through the studio, nor find anything, so I did end up tidying up.

Fairly tidy in-process studio.

And I got inspired to work on a commission painting I've been working on for a client in California that has been in process wayyy tooo long!

And then the fog cleared and this amazing beautiful rainbow appeared! I took it as a good omen for that commission painting being almost completed to the client's liking (fingers crossed) :). You can't see it in this photo but the rainbow was a double! Super beautiful.

Mess or tidy I am so grateful for my studio space and love it, love it, love it dearly.